2. Personal Information
In connection with your use of the Site or particular features or components thereof, you may be required to provide, and we may collect, information that can identify you personally or that can be used with other sources of information to identify you (“Personal Information”). For example, if you create an account or purchase products on the Site, you will be asked to enter your name, email address, phone number, credit card information and billing address. You may also provide Personal Information when you request customer service or other assistance, sign up to receive emails or other communications for us, or otherwise communicate with us via the Site.
3. Anonymous Information
When you use the Site, BLP may also collect certain information that does not identify you individually (“Anonymous Information”). For example, BLP may collect information about your computer, mobile device, or other device that you use to access the Site (which may include, for example, IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information) and about your use of our Website (which may include, for example, a reading history of the pages you view).
Like many Websites, BLP may use “cookies,” which are files stored on your computer’s hard drive that help BLP identify account holders and optimize their Website experience. Most browsers accept cookies automatically but allow you to disable them. BLP recommends that you leave cookies enabled so it can offer you a better Website experience. BLP will not drop cookies or other tracking devices that are persistent and/or cannot be erased on an end user’s hard drive.
5. Our Use of Information
We use the information we obtain from or about you to help us operate the Site and personalize and improve your experience with the Site and to make certain features, service, activities or functionalities available to you. For example, we may use information we collect (including Personal Information) to:
– Fulfill orders and complete transactions;
– Provide you with products and services that you request;
– Communicate with you about your account, respond to your inquiries and send you information about features and enhancements of the Site;
– Communicate with you about changes to our policies
– Send you newsletters and other communications;
– Optimize or improve our products, services and operations;
– Detect, investigate, and prevent activities that may violate our policies or be illegal; and
– Perform statistical, demographic, and marketing analyses of users of the Site and Site usage, including analysis of which content or images users click on or hover over and analysis of which email messages were opened or acted upon when BLP sends HTML-formatted email messages (messages resembling Web pages that include graphics).
We may use and store information about you that we receive from other sources to enable us to update and correct the information contained in our database and to better customize your experience with the Site.
6. Disclosure of Information
We may disclose Anonymous Information and any other information that is not Personal Information to other companies and individuals in any manner that BLP deems appropriate or necessary.
BLP occasionally has third-party contractors and agents that provide services to BLP, such as credit card processing, order fulfillment, marketing, database hosting, web analytics, and providing customer service. These entities may have access to Personal Information in order to perform their functions. We do not authorize them to use the information we share with them for any other purpose.
Legally Compelled Disclosures
BLP may disclose Personal Information to government authorities, and to other third parties when compelled to do so under law (including under a reasonable interpretation of the law), including, without limitation, in response to court orders and subpoenas.
BLP may disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to applicable law; (b) protect and defend its rights or property, the Site or its Users, and (c) act under emergency circumstances to protect the personal safety of BLP, its Users, and others.
We may disclose Personal Information and other information collected from you to our parent companies, subsidiaries, affiliates and investors.
Change of Ownership or Corporate Organization
We make commercially reasonable efforts to keep your Personal Information secure. We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.
We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (“SSL”) technology and then encrypted into our payment gateway provider’s database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your credit card information will not be stored on our servers.
No transmission of data over the internet is guaranteed to be completely secure, however. It may be possible for third parties not under the control of BLP to intercept or access transmissions or private communications unlawfully, including in the case of your contacting BLP by email or a “contact us” or similar feature on the Site. Accordingly, though BLP may take reasonable steps to protect the security and integrity of all Personal Information provided to the Site, due to the nature of the internet, BLP cannot guarantee that information, during transmission through the internet or while stored on its system or otherwise in its care, will be absolutely safe from intrusion by others, such as hackers. Any such transmission is done at your own risk.
This is not a Website directed to children under the age of 13, and BLP does not knowingly collect personal identifiable information from children under 13 years of age. If you are under 13 years of age you should not use this Website, and under no circumstance should you provide personally identifiable information to BLP
9. Local Law
10. Notice to Users Outside of the United States